The Role of Social Media in Disseminating Agronomic Information and Empowering Farmers

Maria Goretti Meity Polii; Romi Mesra

Penulis

Maria Goretti Meity Polii Universitas Sam Ratulangi Penulis
Romi Mesra Universitas Negeri Manado Penulis

Kata Kunci:

Role, Social Media, Agronomic Information, Empowering Farmers

Abstrak

This study aims to explore the role of social media in agronomic information dissemination and farmer empowerment. Using a systematic literature review method, this study analyzes current research on the use of social media in the agricultural context. The results show that social media has significantly improved farmers' access to agronomic information, accelerated the adoption of agricultural innovations, and facilitated the formation of virtual farmer communities. Platforms such as Facebook, WhatsApp, and YouTube have become the main channels for sharing agricultural knowledge and accessing markets. However, challenges such as the digital divide and information reliability still need to be addressed. The study concludes that social media has great potential for transforming the agricultural sector, but requires an integrated approach involving improving digital infrastructure, developing farmers' digital literacy, and multi-stakeholder collaboration to optimize its benefits.

Referensi

Aker, J. C. (2011). Dial "A" for agriculture: a review of information and communication technologies for agricultural extension in developing countries. Agricultural Economics, 42(6), 631-647.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.

Cox, R. (2013). Environmental communication and the public sphere. Sage publications.

Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.

Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554-571.

Fuchs, C. (2021). Social media: A critical introduction. Sage.

Joshi, S., Rautaray, S. S., & Pandey, M. (2019). Harnessing social media for empowering farmers: Research on application of social networking. In Smart systems and IoT: Innovations in computing (pp. 71-80). Springer.

Khatri-Chhetri, A., Aggarwal, P. K., Joshi, P. K., & Vyas, S. (2017). Farmers' prioritization of climate-smart agriculture (CSA) technologies. Agricultural Systems, 151, 184-191.

Leeuwis, C. (2004). Communication for rural innovation: Rethinking agricultural extension. Blackwell Science.

Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Sage.

Lwoga, E. T. (2010). Bridging the agricultural knowledge and information divide: The case of selected telecenters and rural radio in Tanzania. The Electronic Journal of Information Systems in Developing Countries, 43(1), 1-14.

Moher, D., Shamseer, L., Clarke, M., Ghersi, D., Liberati, A., Petticrew, M., ... & Stewart, L. A. (2015). Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement. Systematic reviews, 4(1), 1-9.

Mwangi, M., & Kariuki, S. (2015). Factors determining adoption of new agricultural technology by smallholder farmers in developing countries. Journal of Economics and Sustainable Development, 6(5), 208-216.

Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon and Schuster.

Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.

Rothstein, H. R., Sutton, A. J., & Borenstein, M. (Eds.). (2005). Publication bias in meta-analysis: Prevention, assessment and adjustments. John Wiley & Sons.

Saravanan, R., Sulaiman, V. R., Davis, K., & Suchiradipta, B. (2015). Navigating ICTs for extension and advisory services. Global Forum for Rural Advisory Services (GFRAS).

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339.

Thakur, D., & Chander, M. (2018). Use of social media in agricultural extension: Some evidences from India. International Journal of Science, Environment and Technology, 7(4), 1334-1346.

Van Dijk, J. A. (2012). The network society. Sage Publications.

Van Dijk, J. A. (2020). The digital divide. John Wiley & Sons.